Pedigree "Mmmm, Meaty!"


Dogs deserve creative branding too, and Pedigree brings home the bacon in this smoothly satisfying spot.  When old-school soul meets meat-flavored lyrics, you know know your canine friend is in for the real deal.

Sensual female vocals and a husky Barry White-esque baritone ease into this 70’s quiet storm like a scratch right in that spot behind the ears.  The late-night tenor sax and lip-licking guitar and organ lines drive us home to a double-whammy of bacon and cheddar for your pooch, who’s been a very good boy.  Ohhh, yeah.


Mmmm, Meaty!

Composition: Alex Kahn, Clifford Lane & Mary Wood for FrisbieNYC
Agency: BBDO
Producer: Rani Vaz